About us

Specializing in MRO, Industrial Automation, Hydraulic, Pneumatic, Motion, Electrical Control Equipment, Electrical, Robotic, Mechanical and Board Level-Components.

Mission Statement
Our team is committed to providing superior service to each and every customer. We strive to establish and maintain long-term, mutually beneficial relationships with all of our customers no matter how large or small. We will utilize all available resources and what is necessary to get the job done and get it done right.

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WHAT WE DO

We adhere to the operation philosophy of credit management, human-oriented, service-oriented and quality assurance, constantly optimize our business management, to make the most effort for the trust of every customer. Chip Direction Electronic Limited is a professional independent distributor of authentic & warrantied electronic components. A leading electronic components distributor – ISO9001 :2008 certified, specializes in offering hard-to-find, discontinued and many hot selling electronic parts. We have a large amount of inventory for a long time to speed up customer delivery efficiency. 2M+ parts are available in Chip Direction and ready to ship in one week.

Who we are

The products distributed by Chip Direction are mainly used in power supply, medical instruments, industrial control, new energy, automobile, communication and other fields. We has established a strong relationship with the manufacturers and world-famous agents that we are focusing on selling various types of discrete semiconductor devices, such as (Diodes, transistors, IBGT modules, FET) and integrated circuit (IC, memory chips) Passive (tantalum capacitors, resistors) LED and electromechanical components (connectors, switching devices). Nearly one million stocks and real pictures and as many as one million kinds of product specifications to download, supporting customers to order samples, providing great convenience for all types of manufacturers, research institutions, universities, engineers, electronics enthusiasts.

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